Question
If Gilead chooses to offer HCV drugs to Egypt and India (the two countries described in the case), how should it price and promote the
If Gilead chooses to offer HCV drugs to Egypt and India (the two countries described in the case), how should it price and promote the drug in those countries? Is that a fair price?
Essay: Gilead: Hepatitis C Access Strategy (A)
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
