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1 PAMPA RV , INC. Evaluation of an Investment Opportunity Pampa RV , Inc., a publicly traded firm, is considering the acquisition of Chico Clothing

1
PAMPA RV, INC.
Evaluation of an Investment Opportunity
Pampa RV, Inc., a publicly traded firm, is considering the acquisition of Chico Clothing
Company (CCC) for a price of $12 per share. CCC is a private company that specializes in
manufacturing clothing, shoes and accessories for beauty pageant contestants. The RV
business is slow, and Pampas CFO believes that the acquisition of CCC will help to improve
overall profitability and provide much needed cash flow. Pampas has 500,000 shares of
common stock outstanding, currently trading at $9.75 per share. The book value of
the common stock is $5 per share. Pampa also has bonds with a market value of $3,500,000
and a yield to maturity of 3.4%. Based on current market valuations, Pampa is currently
achieving its target debt to equity ratio. Pampas equity beta is 0.80.
CCC is a private firm that was founded ten years ago by four sisters, who have a combined 100
years of experience in the beauty pageant business as competitors, judges, and coaches.
CCCs cost of goods sold (COGS) is expected to be 38% of sales revenues, and selling,
general and administrative (SG&A) expenses are expected to be 12% of revenues. These
estimates are in line with the firms historical performance, which is expected to continue for the
foreseeable future. The firm is 100% equity financed and has 100,000 shares of common stock
outstanding. Its equity beta is estimated to be 1.353.
CCC has experienced rapid growth over the last ten years. However, your analysis of industry
structure suggests that competition in the beauty pageant clothing and accessories market is
likely to increase in the next few years. Thus, you forecast that the perpetual growth rate for free
cash flows after five years will be a modest 1.5% per year.
Your team has been hired as consultants to Pampa RV to evaluate the proposed
acquisition of CCC. Tables 1 and 2 below contain additional data that you have collected
during your research. The corporate tax rate is 40% for all firms.
Table 1
Forecast Data for Chico Clothing Company
Year 1 Year 2 Year 3 Year 4 Year 5
Sales Revenue 300,000335,000375,000410,000575,000
Investment in CapEx and NWC 18,00025,00040,00050,00065,000
Depreciation115,00030,00040,00052,00060,000
1The depreciation numbers listed above are not included in COGS percentage estimates.
Table 2
Market Data
Current yield to maturity on 30 year treasury bonds 2.50%
Estimate of expected average return on the S&P 500 over the next 30 years 7.50%
2
Guidelines for Written Case Report
Prepare a report intended for the board of directors of Pampa RV that contains a valuation of CCC
and a recommendation of the potential value creation if CCC is acquired. Your report should contain
answers to the following questions.
1) What is the value of Chico Clothing Company? Assume that your valuation is performed today at
Year 0, and that the revenues shown in Table 1 are end-of-year year forecasts.
2) Suppose Pampa RV offers to pay $12 for each of CCCs outstanding shares. If the market fully
impounds this information, what will be the new price per share of Pampas commonstock?
3) What is the most that Pampa should pay for CCC? Why?
4) Estimate the beta of the combined entity (Pampa + CCC) after the merger. Based on your answer,
will the merged firms cost of capital to be higher or lower than Pampas current cost of capital?
Explain your answer. Hint: Firm beta is a value-weighted average of individual betas.
Here you have a list of suggested steps:
1- Put together the Income Statement for the next 5 years.
2- Calculate the Operating Cash Flow for the next 5 years.
3- Calculate the Cash Flow from Assets or Free Cash Flow for the next 5 years.
4- Calculate the cost of equity for CCC.
5- Calculate CCCs WACC, in this case is going to be equal to the cost of equity since CCC does not
have any debt.
6- Calculate CCCs Terminal Value in Year 5.
7- Find the tentative value of CC discounting all the Free Cash Flow for the next 5 years and the
Terminal Value in year 5.
8- Calculate CCCs price per share.
9- Calculate Pampas post-merger price per share.*
10- Calculate Pampas post-merger beta.**
*The key concept is that, barring other market frictions, firm value will increase by the NPV of the
project. If a firm pays $100 cash for something that is worth $120, they exchange $100 in assets (cash)
for $120 in assets (value of new project), so market value increases by $20. Of course, this assumes no
information problems, i.e., investors and managers see the same valuation and probability =1 that the
deal will be completed.
** If the equity of the newly acquired firm is worth $120 and the old firm is worth say $250, then the
equity value of the combined firm will be $120+ $250, and it is straightforward to compute the equity
weights for estimating the beta of the combined firm.

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