1. Pepper wants to use Association Rule Mining to understand the show choices of Netflix customers. Pepper is given the following data set (in the table below) that an analytics team at Netflix collected from 6 customers, which includes information about the their content consumption choices.

Based on the customer data, what is the support for the following rule: {Bridgerton} -> {Squid Games, Ozark}

Customer_ID	Shows
1U2095	{Breaking Bad, Umbrella Academy, Stranger Things, Nailed It}
0FNBO8	{Squid Games, Bridgerton, Ozark}
ODN304	{Nailed It, Cocomelon}
2NF9I3	{Umbrella Academy, Stranger Things, Squid Games}
02NFL2	{Bridgerton, Stranger Things, Virgin River, Squid Games, Ozark}
O3HFR4	{Virgin River, Breaking Bad, Bridgerton}

1/2

3/4

1/3

2/5

2. Based on the customer data, what is the confidence for the following rule: {Stranger Things} -> {Squid Games}

Customer_ID	Shows
1U2095	{Breaking Bad, Umbrella Academy, Stranger Things, Nailed It}
0FNBO8	{Squid Games, Bridgerton, Ozark}
ODN304	{Nailed It, Cocomelon}
2NF9I3	{Umbrella Academy, Stranger Things, Squid Games}
02NFL2	{Bridgerton, Stranger Things, Virgin River, Squid Games, Ozark}
O3HFR4	{Virgin River, Breaking Bad, Bridgerton}

Group of answer choices

2/3

1/2

1/3

1

3. Based on the customer data, what is the support count for the following rule: {Virgin River} -> {Bridgerton}

Customer_ID	Shows
1U2095	{Breaking Bad, Umbrella Academy, Stranger Things, Nailed It}
0FNBO8	{Squid Games, Bridgerton, Ozark}
ODN304	{Nailed It, Cocomelon}
2NF9I3	{Umbrella Academy, Stranger Things, Squid Games}
02NFL2	{Bridgerton, Stranger Things, Virgin River, Squid Games, Ozark}
O3HFR4	{Virgin River, Breaking Bad, Bridgerton}

Group of answer choices

1

1/3

2

1/5

4. You advise Pepper that the lift of a rule is 0.86. Based on this value, this is an interesting rule.

True

False

5.

You advise Pepper that the confidence of a rule, {Nailed It} -> {Cocomelon} is 1/6. He is new to Association Rule Mining and wants to understand what this means. What should you tell him?

Group of answer choices

1/6 of customers watch Nailed It and Cocomelon.

This is an interesting rule.

Of the customers that watch Cocomelon, 1/6 also watch Nailed It.

Of the customers that watch Nailed It, 1/6 also watch Cocomelon.

6.

You advise Pepper that the support of a rule is 5/6. He is new to Association Rule Mining and wants to understand what that means. What should you tell him?

Group of answer choices

1/6 of the customers are watching the shows in this rule

This is an interesting rule.

5/6 of the customers are watching the shows in this rule

Not enough information.