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1. Please describe a scenario that you have encountered recently as a consumer where a business has either under forecast or over forecast demand for

1. Please describe a scenario that you have encountered recently as a consumer where a business has either under forecast or over forecast demand for a product that you were planning to purchase. You will generally notice under forecasting if the product is out of stock or over forecasting if there is excess inventory for the item. Please describe the implications to the retailer, manufacturer, and broader supply chain. You can present your response through the lens of your own discipline (accounting, marketing, etc.) if you wish.

2.Give three examples from your life in which you may forecast the future. Highlight the importance of accurate forecasting in the three examples you provide.

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