$1$ point

A marketing firm launched a major advertising campaign to position its brand as superior to its competitors. After the campaign had run for six months, the marketing team wanted to use marketing research to determine if it had achieved its objective. Which of the functions of marketing research is carried out by the firm?

Evaluation of marketing actions.

Refinement of marketing actions.

Monitoring marketing performances.

Identification of market problems.

Identification of market$-$driven opportunities.