1. Provide clearly three challenges facing the mwasalat company or some of the gaps identified in strategy based on the analysis conducted for the company.

2. Recommend any three specific options of strategy open to the mwasalat company based on Ansoff’s matrix approaches or generic strategy options.

The recommended strategy options for the company should be made on the basis of some identified gaps resulting from your analysis per the requirements in question number (1) above and from company’s facts collected from official website and other publications