1.)

Question3 pts

In what stage of the retail product life cycle (PLC) does the product loose its popularity?

2.)

Question3 pts

What stage of retail product lifecycle (PLC) is the Smart Phone currently in?

3.)

Question3 pts

List an advantage of a Department Store.

4.)

Question3 pts

A Discount Store offers a high volume and a low selling cost. True or False.

5.)

Question5 pts

Please list an example of the following;

Department Store and also a Discount Store

This can be from an area you live in or live near. Please describe the reasons why these businesses are successful.

6.)

Question5 pts

Based on Chapter 7, what are the biggest changes that retail marketers are seeing in customer demographics?

7.)

Question3 pts

Consumers that shop online are often NOT well educated consumers.

8.)

Question3 pts

Impulse purchases are when consumers buy products that are not planned purchases. For example, these are purchases that are not on their list.

9.)

Question5 pts

Describe what database management is and its importance to retail. Please at least a paragraph.

10.)

Question3 pts

Primary data is information/data collected that is not already published. True or False.

11.)

Question3 pts

Secondary data is available and is FREE to all those that want to use it. True or False.

12.)

Question5 pts

Please offer examples of when a company will gather primary data and when they will gather secondary data.

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