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1. Read the article: Exploring Factors That Influence Consumer Loyalty to Automobile Dealerships in New York. and then perform the following: Provide some

1. Read the article:"Exploring Factors That Influence Consumer Loyalty to Automobile Dealerships in New York."and then perform the following:

  • Provide some customer retention strategies which benefits organizations
  • What actions are involved before the final decision to buy or consume a product and services?

2.Using what you have learned in Units 1 & 2, consider your own behavior as a buyer. Think about the kinds of things that move you to make purchases, large and small and then answer the following:

  • Before making a major purchase, what types of data do you gather?
  • What types of data are most compelling to you? Do you buy impulsively?
  • If so, what type of products do you buy impulsively?
  • Are there ways in which you want to improve your own consumer behavior?

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