Analyze the marketing situation analysis for the product or service you have chosen. (On page/Pages of its own with title)

A. You can use the marketing and promotions process model shown in Figure 3-5 as well as some of the factors shown in Figure 1-5 from Chapter 1 as a guideline to conduct your situation analysis.

B. For the consumer analysis, describe the consumer decision process for your product/service as shown in Figure 3-1.

C. Explain what factors are relevant at each stage.

D. What are the implications of your situation analysis for the development of your IMC

plan?

E. How will the market for your product/service be segmented?

F. Which segments will be targeted and why?

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G. What will be your target audience for your IMC programs?