1. Read The case
2. Find out what was the problem and why the change was needed?
3. How change was implemented?
4. Was it successful?
5. What could you do differently?
(could you please provide me the short answers of these case studies questions seperately of each one ASAP )
British Airways In 1981, British Alrways appointed a new chairperson, John King. Early on, it was noticed that the company was extremely inefficient and a lot of valuable resources were being wasted. To help the organisation become more profitable, the chairperson decided to restructure the entire business. He decided that the most efficient way to do this was through a change management plan. The organisation soon began to reduce its workforce. However, before this was completed, the chairman - through his change management leadership - provided the business with reasons for restructuring British Airways to help prepare them for the upcoming change. His plan saw him axe 22,000 jobs - including half of the board - replace older planes with modern jets and eliminated unprofitable routes. One of his successors, Martin Broughton, paid tribute to King for the role he played in the transformation. He said: "Lord King transformed the airline from a position of state-owned weakness to one of financial strength and global renown as a pioneer privatised carrier." So, through leadership and communication, he managed to direct the business through an incredibly difficult time and turned British Airways into a profitable business. Netflix In 1997, the gargantuan media-services provider Netflix was born. Previously, the model offered customers monthly subscriptions to have movies posted to their door, This meant they avoided the late fees which traditional movie rental business imposed upon customers. From the beginning, Netflix proved to be a disruptive organisation which has likely resulted in its capability to transform and adapt to the digital world. Streaming began in 2007 for the business and meant subscribers no longer needed to wait for DVDs to come through the mail. Netflix successfully implemented change management to meet the needs of the consumers that would begin to watch content online. At one stage, it was at a crossroads, when its long-term sustainability was dependent on how it managed the change to a digital future. After surviving a drop in subscription numbers and stock figures, Netflix subscribers grew from 23 million in 2011 to more than 137 million in 2018. So trusting their plan worked, as the business knew DVDs were on their way out and they needed to shift gears