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1 . Read the Case Analysis Coach ( Harvard Course Pack ) and summarize what you learned. 2 . Selling is not the most important

1. Read the Case Analysis Coach (Harvard Course Pack) and summarize what you learned.
2. Selling is not the most important part of marketing. Explain why or why not.
3. The digital revolution has placed a whole new set of capabilities in the hands of consumers and businesses. Describe the advantages that you as a consumer have today that your parents or grandparents didn't have.

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