1)Read the following scenario, and then answer the questions that follow:

It is January 1^st and you are overseeing an advertising campaign focused on increasing your social media presence. Your divisional leader wants you to increase in "likes" on your Facebook pages. You currently have 100.

(a)Use section (Criteria for Effective Goals) and develop an operational goal for your advertising team. Note: You MUST use 4 of 5 criteria for effective goals.

(b)Explain how the criteria for effective goals has been met in your answer in part "a" above. (e.g., "The first criteria for effective goals is specific and measurable. This can be seen in my operational goal specifically from the phrase...").