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1. Research into the following paid media topics: Define and explain programmatic advertising? Research into current trends in direct marketing (i.e. direct mail, flyers, e-mail
1. Research into the following paid media topics:
- Define and explain programmatic advertising?
- Research into current trends in direct marketing (i.e. direct mail, flyers, e-mail marketing).
- Research into current trends in out-of-home marketing (i.e. billboards, posters, transit, digital interactive displays).
- Provide examples to help explain your answers
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
