1. Research marketing communication tools Research marketing communications options for Broad Shire ICouncil, using the Plastic Free July web site as your main resource. You will be required to prepare a report and action plan for senior management that will need to be approved prior to developing and implementing marketing communications (Assessment Task 3). Your assessor will provide you with templates for developing the brieng report and action plan. Using the Plastic Free July web site and any other resources you choose, research possible marketing communication options to achieve the stated marketing communication objectives of raising awareness and encouraging behavioural change, as well as to meet the budget allocated. You should review at least six options for marketing communications, ensuring that you identify and evaluate a mix of marketing communication options in accordance with the Council's overall communication and marketing strategy as indicated in the scenario. Your report will need to explain traditional marketing communication techniques and their relevance to Council's requirements, as well as how such techniques can be integrated with digital and social media marketing to form an effective integrated marketing communication campaign. As the customer is the key in integrated marketing communication, you should also explain the importance of customercentric marketing