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1 . Review L Or al s brand portfolio. What are the different customer segments targeted by these brands? 2 . What are the keys

1 .

Review L

s brand portfolio. What are the different customer segments targeted by these brands?

2 .

What are the keys to successful local product launches

(

.

.,

Maybelline

s Wondercurl in Japan

) ?

3 .

What

s next for L

?

Who are its biggest competitors? If you were its CEO, how would you sustain the company

s leadership position?

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