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1. Review the article using the link below (copy and paste the link below) https://www.cnbc.com/2019/05/22/hooked-how-costco-turns-customers-into-fanatics.html 2. Provide a 1 paragraph summary of the article 3.
1. Review the article using the link below (copy and paste the link below) https://www.cnbc.com/2019/05/22/hooked-how-costco-turns-customers-into-fanatics.html 2. Provide a 1 paragraph summary of the article 3. Discuss the strategy that Costco uses to attract and maintain customers 4. Has it been effective? Submissions should be in a word document with a limit of 2 pages
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
