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1) search social media sites to get an idea of how the public may perceive the company? 2) learn what you can about the
1) search social media sites to get an idea of how the public may perceive the company?
2) learn what you can about the senior executives of the company and their plans?
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There are 3 Steps involved in it
Step: 1
1 To gain insights into how the public perceives a company you can conduct a social media audit by following these steps a Search the companys official social media accounts Start by visiting the comp...
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Strategic Management
Authors: Frank Rothaermel
4th Edition
1260092372, 978-1260092370
