1. Search your favorite team's website and find a press release. What was the message? Was it picked up by any media outlets?

2. How can media training affect a player's draft position?

3. Why would a team engage in PR?

4. Why can the likeability of a player be important to a professional career?

5. Identify a successful PR program in sports.

6. Identify a PR program in sports that turned negative.

7. Find a player whose draft status was negatively affected by his performance at the NFL Combine.

8. Why must companies be cautious when using PR?

9. Why is it important to follow up and continually review a PR campaign?

10. Provide an example of an athlete who, in your opinion, is the best at interacting with the media. Identify why that athlete presents well.