1. Select a Canadian SME and describe its core vertical. It could be a whole industry (p.e. the film making industry) or just a company (p.e. Dr. Hook Towing). What do they do? What are their main products/services? 2. Identify the key to their success What makes the selected industry/company a successful one? 3. Identify and describe the main event/change affecting the selected industry/ firm What changes will introduce? Summarize how it has evolved until becoming a threat/opportunity for some business. 4. Threat or Opportunity? Change is always an opportunity to do things better, but also it could be a threat to those relying on past practices (p.e. Uber vs. traditional cabs). What aspects of their business model will be more affected? How? What are the new opportunities, for both business and clients? How can it be a threat to current practices? 5. How to get ready Finally, briefly suggest 3 actions that the selected industry/firm should pursue for profiting from these changes and/or minimizing their negative impact