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1. Select a global company that you are familiar with. Discuss (with examples) how your chosen company has demonstrated sound marketing mix strategies. 2. In

1. Select a global company that you are familiar with. Discuss (with examples) how your chosen company has demonstrated sound marketing mix strategies.

2. In the example (s) given in question 1, is there anything that you would have done differently? Why or why not?

3. Use your own research &/or any published texts/videos, to discuss how Apple employed marketing strategies in designing and promoting the iPhone. What were the key benefits presented to consumers?

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