1. Select one of the 3 Market Research Scenarios

2. For the scenario, identify 3 needs for the draft survey; for example, think about what questions that would need to answer or Identify 3 Needs (questions to be answered)

A-Identify Need #1

B-Identify Need #2

C-Identify Need #3

3. List the purpose of the survey

4. For 2 of the questions, devise 2 different Closed-Ended questions (multiple-choice, true/false, etc.)

5. For the third question, devise an Open-Ended Question.

References

• Primary Research
• Benefits/Techniques

(Primary) Market Research tools and techniques (video):

https://www.youtube.com/watch?v=3jflxJTzZOE

• Secondary Research
• Benefits/Techniques

(Secondary) Market Research Examples (video):

https://www.youtube.com/watch?v=ELX2kIPmyqY

List the purpose of the survey