Strategic Marketing Question.

Select a specificSubscription-based delivery company (Examples are Blue Apron, Butcher Box, StitchFix, and Birchbox, are growing rapidly.However, competition in the area has been growing tremendously as well!) You can choose one of the examples if you wish.

How should the company respond to surrounding competitive threats?

Are they currently responding in ways that keep the customer interested?Explain.

What could they do differently?

helpful info:

Customer-centricity is a function of five key elements:

Culture

Competencies

Structure

Metrics and incentives

Human capital

Firms can become customer-centric by creating an organizational culture that has shared values, beliefs, norms, behaviors, and artifacts that reflect a focus on the customer. There are well-known traits of customer-centric cultures and companies can build and sustain a customer-centric culture.

Building customer-centric competencies ensure that the firm has the sustained ability to perform a range of activities to create value for the customer and for the company. A firm's market orientation is a competency that ensures it can generate, disseminate, and respond to market information.