1. Select your own choice of consumer brand product.

2. Assignment should cover the following sections for selected Brand / Product

i. Industry analysis of similar products

ii. Competitive Analysis

iii. Positioning

iv. Relevant CBMR concepts for the specific Brand Product(s)

v. Consumer Behaviour towards that product(s) brand

vi. What are the challenges were faced by the Brand / Product(s) as compared to competitors?

vii. Do you see any more challenges in the future?

viii. Perceptual Mapping (Map - Diagram) with other competing brands. Explain whether consumer perception for the brand / product is same as per company management expectation or different so that management need to reposition. Specify your suggestion in recommendation section.

ix. Any Recommendation(s) from you for marketing strategy for any improvement or value proposition or repositioning so that consumer can prefer that brand as against rivals.