1) Sheena Iyengar - How to make choosing easier?

https://www.ted.com/talks/sheena_iyengar_how_to_make_choosing_easier

Describe the strategies that you'll use as a marketer.

2) Robert Waldinger - Lessons from the longest study on happiness.

https://www.ted.com/talks/robert_waldinger_what_makes_a_good_life_lessons_from_the_longest_study_on_happiness?language=en

Explain the elements of research and research design for the study? If you had to design a similar research, what methods will you use to achieve the research objectives.