1. Should MEM introduce the Brand Cambridge into the market? What should be the marketing support in terms of Price, Promotion, Distribution and size.

2. Should it have all the variants like After Shave, Talc, Cologne and bath soap to counter Blue Stratos.

3.What pricing strategy would you recommend for the Cambridge product line, and how does it align with the brand positioning and competitive landscape?

4. Given the presence of Blue Stratos in the market, how would you differentiate the Cambridge product line to make it stand out and appeal to the target audience?

5. What are the challenges associated with introducing Cambridge considering the presence of Blue Stratos?