1. Silent language is a powerful means of communication and the importance of non-verbal communication is greater in some countries than others.

a.True

b.False

2. Financial risk is one of the risk factors that consumers associate with a purchase.

Select one:

True

False

3. Do women in all cultures wear their wedding ring on the third finger of the left hand?

a.No

b.Yes

4. The Maslow axiom that one need must be satisfied before the next appears is true for every culture.

Select one:

True

False

5. Education, either formal or informal, plays a major role in the passing on and sharing of culture.

Select one:

True

False

6. You have been given responsibility for the development of a global marketing website.You have advertised a contract inviting tenders from website development companies and have received a number of responses with development proposals. Which of the following proposals provides the best way forward in the internationalisation of your company's website?

a.Proposals which deliver a multilingual website.

b.Proposal which deliver culturally sensitive versions.

c.Proposals which deliver a multilingual website, localized to the language and cultural sensitivities of the market and fully compliant with legislative requirements in each country accessing the website.

d.Proposals which deliver localized language versions.

7. Languages are seen as the most important component of culture.

Select one:

True

False

8. Enculturation refers to learning about their own culture by existing members of a society.

Select one:

True

False

9. Which of the following is not one of Hofstede's dimensions of culture?

a.Femininity

b.Individualism

c.Masculinity

d.Uncertainty avoidance

e.Confucianism

10. What is considered to be the most important component of culture?

a.Tradition

b.Religion

c.Society

d.Language

e.Education