a) Discuss advantages and disadvantages of either a pushing or pulling policy for every small producer just entering the candy business with a line of inexpensive candy bars. Which policy would probably be most appropriate? Discuss the nature of marketing. In a socialist economy, would the functions that must be provided and the development of wholesaling and retailing systems be any different than in a market directed economy?

b) As marketing manager you have been asked to write short piece for local business newspaper about the state of marketing today. You think the best way to address this topic is to review how the marketing concept has evolved and to discuss the new era orientation. Write short article which you will submit to the news editor of the newspaper.