1. The Bass diffusion model _____ (check all that apply):

a) Is named after a famous musician

b) Is about understanding when customers will adopt a new product

c) Assumes there is heterogeneity in terms of when people adopt new products

d) Assumes that all people behave the same

e) Assumes some people are innovators and others are imitators

2. The traditional Bass diffusion model makes several assumptions, including____ (check all that apply)

a) All expected customers will eventually adopt

b) Some expected customers will never adopt

c) The market potential stays the same over time

d) No repeat purchases occur

e) Marketing tactics do not play a role (i.e., are not included in the model)

3. Please briefly describe two qualitative forecasting methods.

4. What is the difference between innovators and imitators in the Bass diffusion model?