1. The Cluetrain Manifesto was written early in the history of mass adoption of online communication. What has changed between the promise of

communication online to the reality of where we are currently with online communication?

2. Do you feel there is a middle ground for marketers that lies between pure, unsolicited communication and marketing messaging? If so, what does that middle ground look like? And if no, articulate why not.

3. How do you think marketers can utilize the teachings in this chapter, from owned and paid media standpoints?