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1. The complexity of the product structure increases as competition is more intense. True or False 2. For big, multi-product category firms, the first decision

1. The complexity of the product structure increases as competition is more intense.

True or False

2. For big, multi-product category firms, the first decision involved in product management involves product item design.

True or False

3. Marketing strategy changes as products move through their life cycles. That is the very reason why we study PLC in this course.

True or False

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