Question
Based on your reflection regarding what you have learned from the consumer decision-making chapter, write how the concepts/theories in this chapter help you make better
Based on your reflection regarding what you have learned from the consumer decision-making chapter, write how the concepts/theories in this chapter help you make better decisions as a consumer in your daily life. Include two examples of your own experiences of making a consumption decision.
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
