1. The course of social media strategy on hubspot.com identifies four general categories of social media KPIs, namely Reach Engagement Return on investment (ROI) Retention and loyalty

SELECT TWO CATEGORIES AND and BRIEFLY explain TWO METRICS (OR SPECIFIC KPIS and explain how they could be applied in used to monitor social media strategy effectiveness for:

https://www.forestcitysynbio.ca/

2. From the two other courses of social media strategy on hubspot.com, clearly indicate the course name and general description and the core idea behind it how that idea could be used to improve the social media strategy of your final project client for https://www.forestcitysynbio.ca/ (one paragraph each)