1. The demand for smart lockers can be evaluated by using the Porter's five forces framework, and assessing Singapore environmental influences such as sociocultural, demographic and economic factors. Which of Porter's five forces are relevant in the case. Use the supplemental teaching notes on Porter to identify the most relevant factors in assessing market attractiveness.

2. In selecting a market segment to target, Bumbox must decide between a B2C or a B2B strategy. Discuss the pros and cons of these two strategies given Bumbox's strengths, skills and resources.