$1.$ The external factors of a small coffee shop

$$ Economic

$$ Political$/$legal

$$ Technology

$$ Competitors

Is each of these factors, an opportunity or threat?

$2.$ The internal factors of a small business coffee shop :

$-$ Target market $($ are they targeting a specific demographic group$)$

$-$ Management$/$leadership style apon employees

$-$ employee recruitment strategy $($ how, where, what do they look for in people beyond specific skill sets$)$

$3.$ Impact of the pandemic on small business coffee shops.

$-$ how did the pandemic impact these businesses?

$-$ were there changes in customer behavior?

$4.$ Closing remarks