1. The focus of the problem-solver stage is to: a. persuade customers to buy the best product. b. overcome buyer's objections and make the sale. c. emphasize the peddling of the products. d. convince any and all market members to buy the offered product. e. identify buyer's needs and present products which best meet those needs. 2. In a market characterized by vigorous competition, look-alike products, and customer loyalty that depends on quality relationships, the salesperson should fully utilize the: a. relationship strategy. b. presentation strategy. c. customer strategy. d. guerrilla strategy. e. product strategy. 3. The belief that a firm should dedicate all of its policies, planning, and operation to create customer satisfaction is called: a. marketing concept. b. production concept. c. customer orientation. d. target marketing. e. market orientation. 4. When developing a customer strategy, the salesperson should develop an understanding of the customer's buying process, understand buyer behaviour, and develop a prospect base. a. False b. True