1. The HBR article talks about "senior management support" for a project. What would you do if there is no senior management support? In particular, what should Kate Wilson do to overcome the objections of Priscilla Johnson? Provide SPECIFIC strategies for enhancing senior management support? (1 point).

2. The HBR article talks about an "enterprise wide approach". How can Kate Wilson create an enterprise-wide approach to Analytics at Flashion? (1 point)

3. Make specific pricing recommendations based upon Exhibit 2 in the Flashion case. How can Kate Wilson leverage this information to design a pricing mechanism? (1 point)

4. The HBR article talks about the "right culture" and hiring the "right people". What does this mean in Kate Wilson's context (i.e., for Flashion)? How should Kate create the right culture and who are the "right people" to hire? (1 point)

5. What are some implementation challenges for Kate Wilson even if she designs a good pricing mechanism? (1 point)