1) Compare the six different demand attributes (see page 23 of the text) for a student eating in the campus dining hall versus a fine-dining restaurant customer.

2) Imagine a restaurant decides to increase its menu items by adding some new meals. Explain if it will increase or decrease the implied demand uncertainty.

30 Analyze if the implied uncertainty is higher for a wholesale club store, such as Costco, or for a smaller local store, such as Whole Foods. Justify your response.