1. The marketing discipline has evolved from a product focus to a brand orientation, with marketers Identify emphasizing the aspiration qualities of a brand rather than the functionality of the product. reasons for this change in marketing strategy 2. You have started a jeans retail store on Chambers Street. You will purchase inventory from local wholesalers at an average cost of $20 per unit. Your plan is to sell 1,000 units per week at an average markup of 50%. Other expected costs include marketing at $4,000 per month, administration costs of $500 per month and other overheads of $1,000 per month. a. Prepare a one-year profit and loss statement based on the above forecast. b. Calculate Pre-tax Income. c. What is your gross margin percentage? d. Assuming you will maintain an average of 2 weeks' inventory on-hand, what will be your