1. The NBA redirected its marketing efforts when a survey indicated that almost 50 percent segmentation. of its fan base was female. This is an example of A. Geographic B. Demographic C. Benefits-based D. Behavioral E. Psychographic 2. Many companies use data to create profiles for each customer, allowing them to treat each customer as an individual target market. This is referred to as A. Niche marketing B. Micromarketing C. Mass marketing D. Segmented marketing E. Psychographic targeting. 3. Beverage companies often use television commercials with images of young people laughing and enjoying themselves on a beach or in a club. These images are designed to appeal to consumers' suggesting "be like me." A. Geographic choices B. Loyalty references C. Benefit perceptions D. Self-concepts E. Demographics 4. After segmentation, the next step in the strategic marketing process is market targeting. During this targeting process, firms A. Market to buyers with separate marketing strategies or mixes B. Differentiate the firm's market offering to create customer value C. Evaluate segment attractiveness and decide how many & which segments to serve D. Ensure their offering occupies a clear & distinctive place in customers' minds E. Divide a market into distinct groups who have different needs and characteristics 5. Sean knows both commercial and residential real estate buyers respond positively to his marketing messages. Alex has identified two separate A. Market segments B. Geographic segments C. Self-concept segments D. Geodemographic segments E. Mass customization customers