1)

The process of anticipating future events and conditions and determining the best way to achieve organizational objectives is known as:

(1pts)

Question 1 - The process of anticipating future events and conditions and determining the best way to achieve organizational objectives is known as:

Select retrospecting as your answer

retrospecting

Select planning as your answer

planning

Select archiving as your answer

archiving

Select correlating as your answer

correlating

2)

Product lines, pricing decisions, selection of appropriate distribution channels, and decisions relating to promotional campaigns are____.

(1pts)

Question 2 - Product lines, pricing decisions, selection of appropriate distribution channels, and decisions relating to promotional campaigns are____.

Select fixed and unchanging as your answer

fixed and unchanging

Select dynamic in today's boundaryless business environment as your answer

dynamic in today's boundaryless business environment

Select independent of the impact of external factors as your answer

independent of the impact of external factors

Select determined from a purely retrospective viewpoint as your answer

determined from a purely retrospective viewpoint

3)

Marketing planning establishes the:

(1pts)

Question 3 - Marketing planning establishes the:

Select resource base provided by the firm's strategy. as your answer

resource base provided by the firm's strategy.

Select economic impact of additional sales. as your answer

economic impact of additional sales.

Select daily and weekly schedules for individual employees. as your answer

daily and weekly schedules for individual employees.

Select basis for any marketing strategy. as your answer

basis for any marketing strategy.

4)

Strategic planning has a critical impact on a firm's destiny because it provides _____ to its decision makers.

(1pts)

Question 4 - Strategic planning has a critical impact on a firm's destiny because it provides _____ to its decision makers.

Select customer input as your answer

customer input

Select individual goals as your answer

individual goals

Select departmental goals as your answer

departmental goals

Select long-term direction as your answer

long-term direction

5)

A company's plans that focus largely on its current and near-future activities and are determined by its middle level management are referred to as _____ plans.

(1pts)

Question 5 - A company's plans that focus largely on its current and near-future activities and are determined by its middle level management are referred to as _____ plans.

Select strategic as your answer

strategic

Select long-term as your answer

long-term

Select operational as your answer

operational

Select tactical as your answer

tactical

6)

Operational planning:

(1pts)

Question 6 - Operational planning:

Select should be used to establish the fundamental strategies of the organization. as your answer

should be used to establish the fundamental strategies of the organization.

Select is used to determine departmental rules and procedures. as your answer

is used to determine departmental rules and procedures.

Select is the primary responsibility of the top management. as your answer

is the primary responsibility of the top management.

Select should be completed at the same time the total budget is prepared. as your answer

should be completed at the same time the total budget is prepared.

7)

Which of the following defines an organization's mission?

(1pts)

Question 7 - Which of the following defines an organization's mission?

Select Essential purpose that differentiates one company from others as your answer

Essential purpose that differentiates one company from others

Select Collection of limited periods during which key requirements of a market and a firm's particular competencies best fit together as your answer

Collection of limited periods during which key requirements of a market and a firm's particular competencies best fit together

Select Companywide program for scaling down the product-lines that are low on profitability as your answer

Companywide program for scaling down the product-lines that are low on profitability

Select Process of anticipating future events and conditions as your answer

Process of anticipating future events and conditions

8)

A SWOT analysis is designed to reveal, among other things, a firm's core competencies, which reflect its

(1pts)

Question 8 - A SWOT analysis is designed to reveal, among other things, a firm's core competencies, which reflect its

Select threats as your answer

threats

Select strengths as your answer

strengths

Select opportunities as your answer

opportunities

Select vulnerabilities as your answer

vulnerabilities

9)

Matching an internal strength with an external opportunity produces a situation known as:

(1pts)

Question 9 - Matching an internal strength with an external opportunity produces a situation known as:

Select leverage as your answer

leverage

Select constraint as your answer

constraint

Select vulnerability as your answer

vulnerability

Select plateau as your answer

plateau

10)

The limited occasions when the key requirements of a market and the particular competencies of a firm best fit together are referred to as:

(1pts)

Question 10 - The limited occasions when the key requirements of a market and the particular competencies of a firm best fit together are referred to as:

Select barriers to entry. as your answer

barriers to entry.

Select strategic windows. as your answer

strategic windows.

Select question marks. as your answer

question marks.

Select threats. as your answer

threats.

11)

The group of people to whom a firm directs its marketing efforts and ultimately its merchandise is known as its _____ market.

(1pts)

Question 11 - The group of people to whom a firm directs its marketing efforts and ultimately its merchandise is known as its _____ market.

Select undifferentiated as your answer

undifferentiated

Select unsegmented as your answer

unsegmented

Select mass as your answer

mass

Select target as your answer

target

12)

The term marketing mix describes:

(1pts)

Question 12 - The term marketing mix describes:

Select a composite analysis of all environmental factors inside and outside the firm. as your answer

a composite analysis of all environmental factors inside and outside the firm.

Select a series of business decisions that aid in selling a product. as your answer

a series of business decisions that aid in selling a product.

Select the relationship between a firm's marketing strengths and its business weaknesses. as your answer

the relationship between a firm's marketing strengths and its business weaknesses.

Select a blend of the four strategic marketing elements to satisfy specific target markets. as your answer

a blend of the four strategic marketing elements to satisfy specific target markets.

13)

The strategic business unit (SBU) concept is best identified as a:

(1pts)

Question 13 - The strategic business unit (SBU) concept is best identified as a:

Select planning tool that separates tactical and operational issues for analysis. as your answer

planning tool that separates tactical and operational issues for analysis.

Select strategic approach used primarily to separate marketing costs from production expenses. as your answer

strategic approach used primarily to separate marketing costs from production expenses.

Select marketing planning tool that best suits the needs of large, diversified organizations. as your answer

marketing planning tool that best suits the needs of large, diversified organizations.

Select marketing approach appropriate for small enterprises producing a single product. as your answer

marketing approach appropriate for small enterprises producing a single product.

14)

Define and explain the term "planning" in the context of marketing.

(3pts)

Question 14 - Define and explain the term "planning" in the context of marketing.

Verdana

10pt