https://hwcdn.libsyn.com/p/d/9/c/d9cd8a5ce5e2c8af/John_Interviews_Robert_Cialdini.m4a?c_id=12802121&cs_id=12802121&expiration=1632964392&hwt=a5ae1e86172630645e527fda00faac59

1. summary of the podcast
2. 2 takeaways
3. one example of how you would apply the knowledge in the video to persuade a customer in a social media setting