# 1 The second step of the marketing research process is to

1) Define the problem

2)Select the primary data collection method

3) Determine the sampling method

4) Calculate the budget

5) Determine the research design

# 2 Which of the following is a primary data collection method that relies on nonhuman devices to record consumer behavior

1) Mechanical observation

2) Mall intercepts

3) Ethnography

4) Unobtrusive measurement

5) Case studies