Question
1. The way JB Hi-Fi stores are laid out eases the interaction between customer and the service provider. In this sense, what strategic role does
1.The way JB Hi-Fi stores are laid out eases the interaction between customer and the service provider. In this sense, what strategic role does the physical evidence play at JB Hi-Fi?
a)Meaning
b)Emotional connection
c)Flow
d)Tangibilization
e)Satisfaction
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
