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Xiaomi's brand architecture analysis. use the concepts covered in the brand relationship spectrum to determine the right brand architecture given your market definition, target audience,
- Xiaomi's brand architecture analysis.
- use the concepts covered in the brand relationship spectrum to determine the right brand architecture given your market definition, target audience, positioning, product, pricing and marketing channel recommendations for Xiaomi
- Mention and explain a minimum of 6 benefits with a mixture of functional and emotional benefits must be identified and assessed to determine the1 key benefit used in your positioning statement.
- Jot down positioning statement based on the one key benefit that you've selected
Reference :
https://static.amitavac.com/2021/03/6608-Xiaomi-CS-EN-0-02-2021-w.pdf
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