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Xiaomi's brand architecture analysis. use the concepts covered in the brand relationship spectrum to determine the right brand architecture given your market definition, target audience,

  • Xiaomi's brand architecture analysis.
    • use the concepts covered in the brand relationship spectrum to determine the right brand architecture given your market definition, target audience, positioning, product, pricing and marketing channel recommendations for Xiaomi
  • Mention and explain a minimum of 6 benefits with a mixture of functional and emotional benefits must be identified and assessed to determine the1 key benefit used in your positioning statement.
  • Jot down positioning statement based on the one key benefit that you've selected

Reference :

https://static.amitavac.com/2021/03/6608-Xiaomi-CS-EN-0-02-2021-w.pdf

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