1. Think of a product/brand that is purely defined by volume price and try to describe the pricing approach.

2. Describe the volume pricing strategy for a recently launched product that succeeded and one that failed and describe the reasons for the different results.

3. Think of a situation where tier pricing was used very effectively. What was the mechanism used and why did it work? Describe a recent purchase situation where the offer configuration was what motivated you to buy.

4. Describe your company's pricing organization and processes. Do you think it is set up effectively and what changes if any would you recommend?