1. Think of some of the common country of origin effects (e.g., watches, wine). Which ones affect your consumer choices? What could brands from other countries do to compete such effects?

2. Is it a problem that consumers have too many choices? Would it be better to have less choices? How does it affect consumer decision-making?

3. Why can "mindless" decision making actually be more efficient than devoting a lot of thought to what we buy?