1. Tourism has potential business success in Indonesia, especially in the era of globalization. Based on your understanding about the consumer behavior, the producer behavior and the market structure of the Travel industry, answer the following questions :

a. Analyze the demand facing "Hotel Industry" in Indonesia, according their "star-classification". Then analyze the elasticity.

b. Analyze the cost structure of Big and Small Hotels (Indonesia). After predicting the volatility of some economic variables (explain}, then predict the demand for them, for the next five years.

c. Explain, in which market structure of Big Hotels (Indonesia) is in ? And then compare with Small Hotels.

d. Explain how Big and Small Hotels (Indonesia) will maximize its profit ? Provide graphical illustration.

e. Explain the Key Success Factors and Competitive Advantages Small Hotels in Indonesia.

2. Choose one Real "Small Medium Enterprises" company to be analyzed. Based on your understanding about the consumer behavior, the producer behavior and the market structure of these medium business, answer the following questions :

a. What is the product of this Company? Show the operations management flows to produce the product. Analyze the cost structure.

b. Analyze the Customer Value of the product.

c. Analyze the demand and the elasticity.

d. Analyze the appropriate economic variables to manage this Company.

e. Explain the market structure, and analyze how this Company will maximize its profit? Provide a graphical illustration.

f. Analyze complete Business Model Canvas for this company.

g. Predict the sustainability of this business. Then explain the Key Success Factors and Competitive Advantages of this Company.