1. True or False? Ticket sales are the most common and direct way to ensure revenue for sporting events.

A) True

B) False

2. ______ refers to the total amount of money received for tickets at a certain game.

A) Gate receipt

B) Loaded ticket

C) Ticket

D) None of these is correct.

3. The most expensive NFL seat cost was offered by the Chicago Bears, for:

A) $129.38.

B) $113.66.

C) $131.90.

D) $92.98.

4. Which of the following is an example of how teams strive to improve ticket sales?

A) Web-based Ttckets

B) Money-back guarantee

C) Differential pricing

D) All of these are correct.

5. ______ refers to the location of the seat.

A) Quality

B) Place

C) Quantity

D) Time

6. True or False? Oftentimes, teams will package a high-demand opponent with a low-demand opponent to increase tickets sales for both games.

A) True

B) False

7. Explain the benefits of the money-back guarantee program.

8. True or False? Loaded tickets, also known as stored value tickets, include only ballpark admission; costs of food and beverage are separate.

A) True

B) False

9. The concept of sports promotion is most closely tied to:

A) Bill Veeck

B) Billy Jean.

C) Brian Menaker.

D) Bill Aicher.

10. True or False? Rather than traditional concession stands, more arenas and facilities are integrating local and chain restaurants.

A) True

B) False

11. In reference to event parking, which of the following may be most beneficial?

A) Venue-operated parking facilities.

B) Contracting to outside companies or concessionaries.

C) Relying on surrounding areas and having no control over the event

D) All of these are correct.

12. Which of the following is a different revenue stream that multisport or training facilities may be able to create?

A) Membership fees

B) Facility use fees

C) Entry fees

D) All of these are correct.

13. Explain how participatory events engage in dynamic pricing strategies.

14. The New York City Marathon charges a registration fee dependent upon which of the following?

A) How early an individual registers

B) Citizenship, and belonging to the New York Road Runners club.

C) Age

D) Finishing time

15. In Vignette 13-2, Using Technology to Increase Registration Revenue, what were the three strategies used to increase event revenue?

A) Collecting Registration fees ahead of the event, online web registration through OmniPong, and sponsorship from a local bank

B) T-shirt sales, raffles, and concessions

C) Concessions, raffles, and registration fee

D) Auction, online web registration, and registration fee

16. True or False? Being creative with stadium usage on what normally may be an empty day may attract additional clients.

A) True

B) False

17. Explain how baseball stadiums and other outdoor venues use the facility to develop alternatives sources for revenue.