1.Undertake research on current marketing practices, writ about how marketing is influencing the way organisations sell products and services in today's global market.

1.Describe the 4Ps of the Marketing mix.

1.Choose a product or service of your choice and provide specific information for the 5 product levels:

1.Core

2.Actual

3.Augmented

4.Point of difference from competitors

5.Product use

1.What is meant by the marketing term, positioning?

1.List at least (5) types of target markets based on segmentation.

1.List (4) four types of organisational policies and procedures that relate to planning marketing activities.

1.To increase brand awareness, a business is planning social media activities to promote its products and collect customer feedback. Outline (4) four laws, regulations, or codes of practice the organisation should follow.

1.Outline the steps of a process for developing an activity plan before implementing promotional activities and include the ways you will consider the needs of the organisation?

1.Pepsi and Coca-Cola are two of the most popular cold drink brands on the market. Explain how the following promotional activities could be used to compete for market share.

a.Advertising campaigns

b.Client focus groups

c.Staff networking events

d.Media announcements/Public relations (PR)

e.Product launches

f.Website or applications

1.Outline the steps of a process for developing an activity plan before implementing promotional activities and include the ways you will consider the needs of the organisation?

1.If a business goal is to increase online product sales by 30% in the next quarter; What are (2) two SMART marketing objectives to support the achievement of the goal?

1.List (2) two documents organisation's use to guide staff through the process of planning and reviewing promotional activities.