1. Urbanmakes.com is a one stop Ghanaian online store for hair, beauty and organic products. They stock a wide variety of tastefully selected products which are particularly beneficial to natural and healthy hair enthusiasts. They also offer free hair consultation services aimed at tackling hair issues such as breakage, dryness and stunted growth. Urbanmakes also has a presence on a few social media platforms, including Facebook and Instagram. As an e- marketing consultant: i. Identify and discuss five (5) forms of sloppy e-marketing that Urbanmakes.com could fall prey to using relevant examples. (30 Marks) ii. Identify two (2) types of online users, from the Social Technographics Ladder of Participation and explain how Urbanmakes.com can activate them to help market and sell their products and services online. (20 Marks)